Digital Strategy Today http://digitalstrategytoday.com Thoughts about digital strategies for the social web Mon, 22 Apr 2013 10:09:01 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 The Marketer’s Guide (how NOT to get people to download it) http://digitalstrategytoday.com/the-marketers-guide-how-not-to-get-people-to-download-it/?utm_source=rss&utm_medium=rss&utm_campaign=the-marketers-guide-how-not-to-get-people-to-download-it http://digitalstrategytoday.com/the-marketers-guide-how-not-to-get-people-to-download-it/#comments Thu, 03 Jan 2013 01:55:24 +0000 Per Pettersson http://digitalstrategytoday.com/?p=225 There is this 38-page report/guide that includes draws from primary and secondary research sources, including interviews with SEO industry leaders and more. So, I want it. But, I’m not going to get it. You see, it’s free. But I don’t

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]]> http://digitalstrategytoday.com/the-marketers-guide-how-not-to-get-people-to-download-it/feed/ 0 Don’t suck at giving presentations http://digitalstrategytoday.com/dont-suck-at-giving-presentations/?utm_source=rss&utm_medium=rss&utm_campaign=dont-suck-at-giving-presentations http://digitalstrategytoday.com/dont-suck-at-giving-presentations/#comments Fri, 10 Aug 2012 12:34:14 +0000 Per Pettersson http://digitalstrategytoday.com/?p=139 I tend to give presentations, hold lectures and workshops as a digital strategist. I like it very much, but I also hate creating the damn powerpoint every time. Why? Because I need steps to follow, but I don’t like giving

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]]> http://digitalstrategytoday.com/dont-suck-at-giving-presentations/feed/ 0 How big is the SEO industry? http://digitalstrategytoday.com/how-big-is-the-seo-industry/?utm_source=rss&utm_medium=rss&utm_campaign=how-big-is-the-seo-industry http://digitalstrategytoday.com/how-big-is-the-seo-industry/#comments Mon, 09 Jul 2012 16:56:38 +0000 Per Pettersson http://digitalstrategytoday.com/?p=131 An infographic on how big the SEO industry is.

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]]> http://digitalstrategytoday.com/how-big-is-the-seo-industry/feed/ 0 Google+ for iOS http://digitalstrategytoday.com/google-for-ios/?utm_source=rss&utm_medium=rss&utm_campaign=google-for-ios http://digitalstrategytoday.com/google-for-ios/#comments Wed, 09 May 2012 22:10:37 +0000 Per Pettersson http://digitalstrategytoday.com/?p=96 Google+ for iOS just got updated (sorry for the screenshots in swedish but, I’m swedish). Google+ updates and suddenly we have a new social network, all posts with a picture is presented in a different way if you compare it

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]]> http://digitalstrategytoday.com/google-for-ios/feed/ 0 Statigram for Instagram http://digitalstrategytoday.com/statigram-for-instagram/?utm_source=rss&utm_medium=rss&utm_campaign=statigram-for-instagram http://digitalstrategytoday.com/statigram-for-instagram/#comments Wed, 09 May 2012 13:11:55 +0000 Per Pettersson http://digitalstrategytoday.com/?p=86 Statigram is a free service to give you some insights on your Instagram account. You can use Statigram to follow, like, get some analytics and even order products made out of your Instagram photos. I will order some magnets for my

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]]> http://digitalstrategytoday.com/statigram-for-instagram/feed/ 0 LinkedIn’s previous mantra of ”Only connect with those you know” http://digitalstrategytoday.com/linkedins-previous-mantra-of-only-connect-with-those-you-know/?utm_source=rss&utm_medium=rss&utm_campaign=linkedins-previous-mantra-of-only-connect-with-those-you-know http://digitalstrategytoday.com/linkedins-previous-mantra-of-only-connect-with-those-you-know/#comments Thu, 05 Apr 2012 12:50:14 +0000 Per Pettersson http://digitalstrategytoday.com/?p=76 LinkedIn has long been known as the professional networking site of choice. Now they’ve made a huge change to their People you might know functionality which diverges from the previous mantra of ”Only connect with those you know”. The question

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]]> http://digitalstrategytoday.com/linkedins-previous-mantra-of-only-connect-with-those-you-know/feed/ 0 Google Latitude goes gamification? http://digitalstrategytoday.com/google-latitude-goes-gamification/?utm_source=rss&utm_medium=rss&utm_campaign=google-latitude-goes-gamification http://digitalstrategytoday.com/google-latitude-goes-gamification/#comments Mon, 20 Feb 2012 21:19:15 +0000 Per Pettersson http://digitalstrategytoday.com/?p=60 Is Google Latitude about to add gamification and, as usual, giving it a go without talking about it? It’s like with Apple. Loose a phone, gain tons of attention in social media and blogs. I’m not saying it’s wrong –

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]]> http://digitalstrategytoday.com/google-latitude-goes-gamification/feed/ 3 Interactive Marketing Forecast, 2011 – 2016 (US) http://digitalstrategytoday.com/interactive-marketing-forecast-2011-2016/?utm_source=rss&utm_medium=rss&utm_campaign=interactive-marketing-forecast-2011-2016 http://digitalstrategytoday.com/interactive-marketing-forecast-2011-2016/#comments Thu, 16 Feb 2012 11:25:50 +0000 Per Pettersson http://digitalstrategytoday.com/?p=47 I’ve just read through Forrester Research, Inc. “US Interactive Marketing Forecast,  2011 To 2016″ by Shar VanBoskirk for Interactive Marketing Professionals. Remember that these numbers are for US. By 2016, advertisers will spend as much on interactive marketing  as they do on

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