Interactive Marketing Forecast, 2011 – 2016 (US)

I’ve just read through Forrester Research, Inc. “US Interactive Marketing Forecast,  2011 To 2016″ by Shar VanBoskirk for Interactive Marketing Professionals. Remember that these numbers are for US.

By 2016, advertisers will spend as much on interactive marketing  as they do on television advertising today. Investment in search marketing, display advertising,  email marketing, mobile marketing, and social media will near $77 billion and represent 35% of  all advertising, as interactive channels gain legitimacy in the marketing mix.

Marketers buy into mobile, social, or online video more  now than when the recession forced them to stick with standby interactive tools like email or  search. Revenues from PR Newswire’s multimedia products are up 22% this year, compared to 2009 when they were down 3%. - Forrester Research, Inc.

A portion  of marketers’ search budgets will move to mobile and social networks as users rely more on  non-PC devices and nontraditional search engines like YouTube or Facebook for finding. Performance marketing agency Performics finds that 1.7% of all paid search impressions already come from tablets. And Jessica Koster, the senior director of eCommerce for The Jones Group,  explains, “Search isn’t growing as it was for some of our businesses because consumers are  looking for us in other places.”

There is a lot of insights and thoughts in the document and I’ll probably put up some of my thoughts here during the coming days.

About Per Pettersson

Per Pettersson works as SEO and Social Media Specialist at Search Integration in Stockholm, Sweden and have been working with the web and digital strategies since 2001. Two of his passions is finding out searchers intent and how social media impacts search engine optimisation.

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