Interactive Marketing Forecast, 2011 – 2016 (US)
I’ve just read through Forrester Research, Inc. “US Interactive Marketing Forecast, 2011 To 2016″ by Shar VanBoskirk for Interactive Marketing Professionals. Remember that these numbers are for US.
A portion of marketers’ search budgets will move to mobile and social networks as users rely more on non-PC devices and nontraditional search engines like YouTube or Facebook for finding. Performance marketing agency Performics finds that 1.7% of all paid search impressions already come from tablets. And Jessica Koster, the senior director of eCommerce for The Jones Group, explains, “Search isn’t growing as it was for some of our businesses because consumers are looking for us in other places.”
There is a lot of insights and thoughts in the document and I’ll probably put up some of my thoughts here during the coming days.